Introduction As we anticipate the year ahead, several pharmaceutical industry trends are set to be redefined by the digital revolution. From data management and technological advancements in deriving insights to the integration of artificial intelligence (AI) and machine learning in healthcare and research, these advancements are poised to revolutionize the field. The global pharmaceutical market […]
Analytics always played a pivotal role in the life sciences industry. Owing to the dynamic and complex nature of drug development and marketing, pharma decision-makers rely heavily on data to decide on the future course of action. According to a Worldwide Health Industry 2020 predictions report, the next decade will be defined by healthcare data […]
The pharma and biotech industries can gain a competitive edge, streamline PPM (Project Portfolio Management) processes, and take informed decisions using data analytics. With the increasing adoption of technology by the stakeholders and loads of research and clinical trials data coming in, the life sciences cannot overlook the need for business analytics. From establishing a single source of […]