Commercial teams in the life sciences industry need to be agile to drive effective launches, digital Healthcare Practitioners (HCP) experiences, and drive innovation for new commercial models. Be it understanding HCPs preferences or running omnichannel campaigns across various geos, commercial teams need to lead with AI. An effective way to achieve cross-functional collaboration without compromising […]
The sensitive nature of the data involved, and the complexity of operations in the life sciences sector makes governance and data security vital. Moreover, to stay competitive in the face of growing competition, changing consumer needs and emerging markets, businesses must make their operations robust while adhering to the worldwide data-protection and privacy challenges in […]
Analytics always played a pivotal role in the life sciences industry. Owing to the dynamic and complex nature of drug development and marketing, pharma decision-makers rely heavily on data to decide on the future course of action. According to a Worldwide Health Industry 2020 predictions report, the next decade will be defined by healthcare data […]
SMBs is the engine that drives the Indian Economy. It shares 34% of the GDP in FY-19 and employed 110 million people, ranking second after agriculture. It was evident that the CoVID-19 pandemic has hurt this sector the most, crippling the economy itself. However, according to a NASSCOM report, SMBs with an online presence are more resilient and have greater revenue growth potential. The pandemic has induced a digital transformation among businesses. There has been a […]
In recent years, the pharma industry has witnessed a noticeable rise in the number of small and medium-sized pharma companies (SMBs) in drug development. However, many SMBs face operational issues and competitive pressures which are major roadblocks to showcasing their full potential. Digitalization innovation in SMB pharma could be the answer to some of these issues, as it can help SMBs to achieve not only operational efficiencies but also assist in making informed decisions, better data management, and cost-cutting. In this blog, we will tell you about the various areas where digital […]
Do you know that more than 2.5 quintillion bytes of data are being generated every single day? With the advancement of technology, the rapid increase of social media use, advanced networks, and communication, we are incredibly fueling data creation. There are over 40,000 Google searches every second. Each minute Instagram is sharing 46,500 photos, while […]
Data is the new currency in the healthcare and life sciences industry. A huge amount of data is being generated in this industry every day. Each year the volume of data being generated increases at over 45% and would amount to 2314 exabytes of data (1 exabyte = 1 billion gigabytes) by 2020.[1] How to […]
R&D funds in pharmaceuticals are scares, it is important that they be allocated wisely. Companies often find it difficult to decide on which resources to pursue or, at times even more significant which resources to retire or discontinue. Are you making these common mistakes? Guesstimates: Your next project or project phase is about to start, you hold a team meeting, and based […]
The COVID-19 pandemic has strained pharma and healthcare system, not just in India but worldwide. The demand and supply gap have exposed the vulnerabilities of the existing infrastructure of pharma ecosystem. The need of the hour is greater resilience and flexibility. Cloud technologies are gradually finding way in manufacturing, supply chain and delivery operations. With robust infrastructure […]
As companies are embarking on their modernization journey for speed efficiency, scalability or to keep pace with changing times. In hopes to greater ROI and competitive advantage, companies are choosing modern infrastructures such as cloud and container and rightly so. However, problems such as longer timelines and overshooting budgets, vendor lock-ins often lead to modernizing conundrum. Through this blog, we will discuss […]