Cookie policy
Cookie policy
At i2e Consulting, we are committed to protecting your privacy and ensuring transparency in how we use cookies and similar technologies on our website www.i2econsulting.com. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They help us improve your browsing experience, remember your preferences, and analyze how our website is used. Cookies may store information like your IP address, browser type, operating system, and browsing behavior.
2. Types of cookies we use
i2e Consulting uses the following types of cookies:
a. Strictly Necessary Cookies
These cookies are essential for the website to function and cannot be switched off. They are typically set in response to your actions, such as logging in or filling out forms.
b. Performance Cookies
These cookies help us understand how visitors interact with our website by collecting information anonymously. They enable us to improve site functionality and user experience.
c. Functionality Cookies
These cookies allow the website to remember your preferences and provide enhanced features, such as personalized content or saved settings.
d. Targeting/Advertising Cookies
We may use third-party cookies to deliver relevant advertisements based on your interests and browsing activity.
| Cookie | Purpose | More Info |
| Show targeted and relevant advertisements, including remarketing advertisements to visitors of i2econsulting.com. | Privacy Policy: https://www.facebook.com/privacy/explanation | |
| Show targeted and relevant advertisements and re-targeted advertisements to visitors of i2econsulting.com. | Privacy Policy: https://www.linkedin.com/legal/privacy-policy Opt-Out: https://www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences | |
| YouTube | Show targeted and relevant advertisements and enable embedded video content on i2econsulting.com. | Privacy Policy: https://policies.google.com/privacy Opt-Out: https://adssettings.google.com/ |
3. What We Track (and Why)
We use cookies and pixels to understand how you interact with our "Offerings." Specifically:
Functional & Necessary: Essential for site security and navigation.
B2B Business Intelligence (ZoomInfo): We use ZoomInfo to identify the organization/company associated with your IP address. This helps us provide industry-specific content and identify business "intent" for our sales teams.
Performance & Analytics: We use Google Analytics 4 to monitor site health and user journeys.
4. Automated Profiling & AI Disclosure
In compliance with the EU AI Act and the Colorado AI Act (SB24-205):
Lead Intent Scoring: Our website uses automated tools to score business interest based on your browsing patterns (e.g., viewing a whitepaper vs. a pricing page).
No Significant Effect: This profiling is used solely for marketing and B2B lead generation. It does not result in legal, financial, or similarly significant effects on you as an individual.
5. Your Privacy Controls
Consent First: No non-essential cookies (including ZoomInfo or Analytics) will be placed on your device unless you click "Accept" on our consent banner.
Global Privacy Control (GPC): Our website automatically honours GPC signals from your browser. If you have GPC enabled, we will treat it as a "Reject All" for tracking cookies.
Right to Opt-Out of Profiling: You have the right to opt-out of automated business intent scoring. To do so, please contact [email protected] with the subject "Profiling Opt-Out."
6. Why do we use cookies
We use cookies to:
Ensure the website functions properly
Analyze website traffic and usage
Improve site performance and usability
Personalize your experience
Support marketing and advertising efforts
7. Managing cookies
You can manage or disable cookies through your browser settings. Please note that disabling some cookies may affect the functionality of certain features on our website.
8. Third-Party Data Transfers
Some data is processed in the United States. We ensure all US-based partners (like ZoomInfo and Google) are certified under the Data Privacy Framework or utilize Standard Contractual Clauses to ensure your data is protected at an EU-equivalent level.
9. Third-Party cookies
We may allow third-party service providers (such as Google Analytics) to set cookies on our website to collect information on our behalf. These cookies are governed by the privacy policies of those third parties.
10. Changes to this policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. Any changes will be posted on this page with an updated “Last Updated” date.
| Cookie | Purpose | More Info | More Info |
| Strictly Necessary | cookie_consent | 180 days | Remembers that the visitor has seen the cookie banner and their consent preference. |
| Strictly Necessary | _opt_out | 180 days | Remembers if a visitor opted out of non‑essential cookies. |
| Strictly Necessary | _cf_bm | 30 minutes | Used by Cloudflare for bot protection and to secure website traffic. |
| Analytics | _ga | 399 days | Used by Google Analytics 4 to distinguish users and measure sessions |
| Analytics | ga* | 399 days | Associated with Google Analytics 4 for session identification. |
| Analytics | _gid | 24 hours | Used by Google Analytics 4 to identify a user session. |
| Analytics | _clck | 1 year | Used by Microsoft Clarity to store user and session IDs. |
| Analytics | _clsk | 1 day | Used by Microsoft Clarity to group pageviews into sessions. |
| Analytics | CLID | 1 year | Identifies the first time Microsoft Clarity sees a user across sites. |
| Analytics | MUID | 1 year | Provides unique identification for Microsoft services, including Clarity. |
| Marketing | _zo_uuid | 1 year | Used by ZoomInfo to identify companies and enrich visitor data. |
| Marketing | _zo_session | 1 year | Used by ZoomInfo to identify session behavior for analytics. |
Do these cookies collect personal data or identify me?
The cookies we use do not directly identify you. They collect information such as the source of your visit, the device used to access our site, and any downloads performed. This data is gathered anonymously through trusted third-party providers.
Additionally, on certain pages of our website, we use cookies that interact with third-party data providers to better understand your digital behavior. The insights we receive are aggregated and anonymous, including general statistics like demographics, browsing patterns, product interests, and lifestyle indicators. Targeting and tracking cookies are implemented through reputable third-party vendors.
Last updated: 12-03-2026
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