A global pharma giant was looking to make their competitive Intelligence agile, and with less manual intervention. Originally, subject matter experts (SMEs) used to research hundreds of news articles, and manually discuss the impact of the global events with their colleagues. Their current system neither had collaborative capabilities nor gave the SMEs a platform to save and share the predictions among the team and discuss their extent of impact on the business.
The SMEs also had to go through numerous news articles to come to a conclusion on the nature of the event (how much of a threat or an opportunity it is). While doing so they had to navigate through hundreds of duplicate articles, and sometimes, even miss out on a related global event. Such instances were skewing their Predictions.
The client approached i2e to digitalize their competitive intelligence process which can allow the SMEs to focus more on decision-making and less on manual data processing
Team i2e divided the project into two phases, developing solutions for each problem.
Collaborative Competitive Intelligence Platform
Algorithm for filtering out unwanted noise